SPONSORED: Imagine a Super Bowl coach so fanatical, he invests almost everything in offense. Nobody in their right mind would play the Super Bowl this way and expect to win. But that's exactly the way most companies budget for Customer Acquisition vs Customer Retention.
Scoring high-value customers: You don't win the Super Bowl with everyone on offense
Venture Beat - 5 Feb 2016 21:35
SPONSORED: Imagine a Super Bowl coach so fanatical, he invests almost everything in offense. Nobody in their right mind would play the Super Bowl this way and expect to win. But that's exactly the way most companies budget for Customer Acquisition vs Customer Retention.
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